Internship Report on Milkvita - 14316 Words

` INTRODUCTION Bangladesh Business investment in is seen to be encompassing around a what-to-do, or what not to do paradox towards hunting sectors to be ventilated by entrepreneurs. Moreover new investment the existing entrepreneurs are in a deep ocean of thoughts in deciding appropriate factors in their business. Neither the new entrepreneur fell safe in putting money for new businesses, nor did the existing business houses fall encouraged to expand their business in diversified ways just at the juncture of period to the new global market pattern. This is because of apprehended competition from the world marketers or entrepreneurs like multinationals to be encountered by the national business arena. In addition, it has also been†¦show more content†¦Therefore, Mr. Mukhlesur Rahaman (late) initiated the co-operative management pattern for the plant. In the process, in 1965, the first ‘Milk Producers’ co-operative society was formed in the area with the apex organization ‘Eastern Milk Producers’ Co-operative Union Ltd. through the Government patronization. The economic condition of th handed over to the ‘Co-operative Marketing Society’ in 1968. During the period, there was another dairy plant engaged in processing milk in bottles at Tejgaon, Dhaka namely â€Å"ASTO Dairy† which was also financially sick and was run by Co-operative Marketing Society. Due to lack of fund and moreover dearth of efficient professionals, performance of both the enterprises did never improved. Origin of the Study Strategic Brand Management- A Case study of Milk Vita† The present study has been originated as an academic requirement for the Masters of Science in Business Administration (MBA) degree from the Stamford University, Bangladesh. A number topics were discussed on selecting the study field and in every case it was deeply thought to make something that can be really portray the academic achievement benefiting the student in one hand and on the other the company or the business house for which the study would be done is also